WORK-BY-INDY

LIMING WITH GRAN 

How do you get the Caribbean community to talk more about their health and well being? Through something they love...dominoes! 

We created handcrafted dominoes sets with prompts to start the convo. Beautiful designs inspired by patterns and colours in Caribbean homes, a font inspired by the Windrush lettering and the prompts derived from academic findings. 

The dominoes went to places in the community including barbers, cafes, church groups and being used by academics and scientists for research in genetic diseases like sickle cell.   

The campaign also featured a short film, targeted DOOH and cinema launch during Black History month.