MAKE MINE MILK
Milk sales in Britain were in a 20 year decline. Our campaign spanned advertising, digital, PR, experiential and social media. Everything was delivered on a marketing budget of less than £1.8m per year.
In the space of 4 years we had completely rejuvenated the market. Overall consumption of milk by volume had increased by 3.9% with consumption by teenage girls up by 18%. The make mine milk challenge was taken by 10k teenagers. Over 175k active fans attracted onto Facebook and two million content views on YouTube.