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Samsung Modular Fashion   

Samsung is known for its technology, but with the launch of their new savvy Bespoke modular fridges, allowing customers to customise their kitchens, they wanted to also be part of the design and lifestyle conversation. ​

​So knowing when it comes to fashion, inspiration can literally come from anywhere, even fridges(!) we found the perfect partner in iconic British fashion house, Casely-Hayford, who specalise in Bespoke fashion. 


Designed by Charlie Casely-Hayford, the first ever modular fashion line. The Maria shirt, with or without sleeves and a collar, the Lea Trousers, with detachable skirt, and Malika Jacket, fully reversible, allowed customers to build a wardrobe that’s fit for the future – fewer garments, but multiple looks


The garments were available as a limited-edition range from the Samsung and Casely-Hayford website and sold out within 2 weeks. ​

Standout coverage of the product in culture first / design-led titles including: Wallpaper Magazine and Wonderland.​

Penetrated female fashion media with coverage in titles including: Marie Claire, Vogue, ES Beauty. 

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