The Notes by the Nation campaign brilliantly showcases the Tab’s innovative and intuitive note taking features. But more than that; by turning the likes of Piccadilly Lights into the nation’s fridge door and inviting the public to share the notes they make, we’re seeing they are more than mere scribbles, but windows into our lives, our personalities, our souls. Turning it into more than an advertising campaign and into an exhibition, starring the nation

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The campaign ran on transvision DOOH throughout the UK, an experiential pop up in London and a film on Amazon channels.