FATHERS DAY TAKEN

To coincide with Fathers Day this year we created a card you could send to your Dad that also helped support the sons and daughters whose Black Fathers had been murdered by police brutality in the US.

Conceived, pitched to client and delivered in less than 8 days, we created a $1m fund for the families every year going forward, a card activation, digital campaign, print and TV spot which premiered before the Muhammad Ali tribute show on ESPN on Fathers Day and during the Oprah Winfrey special '100 Black Fathers'.